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by Serge Timacheff : From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

ISBN : #0071371893 | Date : 2001-06-27

Description :

PDF-28f60 | The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the “post-crash” period of the Internet age, where financiers and customers are looking to companies with profitability and endurance, branding is the critical differentiator used to distinguish one company from another. Few executive or marketing staff understand how t… From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand


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by Winslow Farrell : How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

ISBN : #0752820958 | Date : 1998-12-02

Description :

PDF-ba135 | A powerful new business tool to enable you to identify, capture and sustain the forces that lead to ‘hits’ in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public’s eye – and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli’s Mandolin to the top of t… How Hits Happen: Forecasting Predictability in a Chaotic Marketplace


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by James Surowiecki : The Wisdom of Crowds

ISBN : #0385721706 | Date : 2005-08-16

Description :

PDF-04df0 | In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse a… The Wisdom of Crowds


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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers PDF




by M. Ingwer : Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

ISBN : #023034027X | Date : 2012-07-16

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PDF-41287 | With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need…. Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers


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Cim Diploma International Marketing Strategy PDF B61b9234d

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Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02 PDF




by BPP : Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02

ISBN : #0751748994 | Date : 2001-09-01

Description :

PDF-477dd | This practice and revision kit focuses on international marketing strategy. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02


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Promotional Strategy PDF




by Engel : Promotional Strategy

ISBN : #0256122415 | Date : 1995-01-01

Description :

PDF-a278b | … Promotional Strategy


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Behavioral Economy Consumption Prediction Method PDF 3698c18a9

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Behavioral Economy And Consumption Behavioral Prediction Method PDF




by JOHNNY CH LOK : Behavioral Economy And Consumption Behavioral Prediction Method

ISBN : #1521915776 | Date : 2017-07-23

Description :

PDF-e0e56 | In this book, it divides part one and part two and part three and part four. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior e… Behavioral Economy And Consumption Behavioral Prediction Method


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by Harvard Business Review : HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)

ISBN : #1633694607 | Date : 2013-03-12

Description :

PDF-d3497 | To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth … HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)


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New Meanings Marketing Millennium Developments PDF 1f3ea0fde

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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

Description :

PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Consumer Brand Relationships Measuring Managing PDF 241f3229e

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Consumer Brand Relationships: Meaning, Measuring, Managing PDF




: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

Description :

PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press) PDF




by R. Orsato : Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

ISBN : #1349303348 | Date : 2016-01-19

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PDF-235ec | By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: ‘when does it pay to be green?’ Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms…. Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)


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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF




by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

Description :

PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) by by Shane Atchison

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by Robert A. Simpkins : The Secrets of Great Sales Management: Advanced Strategies for Maximizing Performance

ISBN : #0814415938 | Date : 2004-08-13

Description :

PDF-c52f3 | Fortune teller. Psychologist. Financial analyst. These are just a few of the roles sales managers must play while making sure the sales team has what it needs to close deals. In an economic landscape where business strategies shift almost daily, it’s all a sales manager can do to keep abreast of new developments. The Secrets of Great Sales Management shows sales managers how to work in concert wit… The Secrets of Great Sales Management: Advanced Strategies for Maximizing Performance


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Consumer Behavior and Marketing Strategy (8th International Edition) PDF




by Jerry C. Olson J. Paul Peter : Consumer Behavior and Marketing Strategy (8th International Edition)

ISBN : #0071111778 | Date : 2008

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PDF-6bf52 | … Consumer Behavior and Marketing Strategy (8th International Edition)


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[Pub.89Noe] Consumer Behavior and Marketing Strategy (8th International Edition) PDF | by Jerry C. Olson J. Paul Peter


Consumer Behavior and Marketing Strategy (8th International Edition) by by Jerry C. Olson J. Paul Peter

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Entry Strategy Carrefour Entry Market PDF 34527cfde

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Entry strategy for Carrefour for entry into the UK market PDF




by Andre Schroeder : Entry strategy for Carrefour for entry into the UK market

ISBN : #3656202095 | Date : 2012-06-07

Description :

PDF-ca75b | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Coventry University, course: MBA – From Local to Global: Strategies for International Development, language: English, abstract: Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country … Entry strategy for Carrefour for entry into the UK market


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[Pub.75AKj] Entry strategy for Carrefour for entry into the UK market PDF | by Andre Schroeder


Entry strategy for Carrefour for entry into the UK market by by Andre Schroeder

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